Neubau
He designed the beetles help cover, which was the start of crating typefaces for him.
1980- Letraset
Which developed from him creating typeface which he was dissatisfied with so found a way of regimenting the process.
1989- Moved to Vienna
This is when Neubau began, he lived in a district in Vienna. There isn't a lot of green & letraset became unpopular.
1991- Moved from Vienna to Berlin
2001- Neubau Berlin
Postscript exhibition poster (2002)
Which was a manifesto for the next 12 years.
(2002-2005) The poster triggered the idea for the next book.
Vector Silohettes
Book - Neubau Welt
It contained 1047 illustrations, illustrators had freedom with it.
The images have up to 80000 anchor points.
But then they started to use adobe illustrator and allowed them to merge & lower amount of anchor points.
Neubau Modul
2039 Grids & Patterns (2005-2007)
Metrics system to combine pattern.
This had an attached device which allowed an overlay on top of the analogue pattern to create a different outcome.
Neubau ism (2008)
This is an exhibition of their work.
All projects were displayed on 4x4 meters of material.
And allowed all visitors to write their names.
Next we thought about vectorising trees.
A book about trees.
Neubau Forst (2009-2014)
Enlarged their studio to 20 designers, took 60 months, which is around 39000 hours.
684 Trees & Tree Modules.
This is their biggest book yet.
The making of this...
How did we pick the trees?
To have some consistency through to the projects before we made a grid on a map which therefore made a system. Our centre was our studio & we made 72 anchor points around it.
Location done, we need to have overall style.
ABC manual - so interns could see how to result needed for project.
Photographs
Travelled round on bikes to locations.
It took several months to take all the photos.
Once the photographs was retrieved it was time to vectorise!
The manual created a grid for the photography.
We began at the outline and then did the inlines.
It took at least 4 or 5 attempts on each tree to be satisfied.
The manual was important so the summer & the winter tree matched the winter tree.
They used the book as a tool.
Numbering System:
We gave a code to each tree with a reference to how big each tree is.
Trees in Berlin have a metal plate on & this is how they got the info on the tree such as the type, size etc...
We then created forests that don't exist in real life from the broken down vectors at the back of the book.
Q&A
Why Trees?
No one else has done it!
Its a very dry subject so I thought I would brighten it up & give a challenge to ourself.
Combine the analogue feel.
"Tactile element of the keyboard"
"Mechanical element, just like a pencil"
Based at Munro House
Why do brands need your help?
NO LOGO - Book very crucial part of branding
What is a brand?
It is standing for something. A logo, a badge. An identity, looks & sounds.
Branding is a superpower.
Stand for something + Wonderful experience = People care.
Unveiling of product & how you open it. Apple products always have this effect, tactile packaging, taking off layers.
Only one supermarket can be the cheapest. They need a different point of difference, which needs to be a sticky point which is remembered.
"If you make something wonderful, people are more likely to listen"- Simon Mirrow
Brief
Rethink the brand of today to make them wonderful.
We are asking you to re-brand them as they have a lack of engagement, you need to make them exciting!
Not just about products.
What can it offer you! Rethink what these places are!
A quick guide of creating a brand...
Define
What should it stand for?
Whats are its problems?
The journey?
Why should it exist?
Make a record of exisiting painful experiences!
Why should people care? What is the function?
What makes you different?
Big Idea
Name
What you stand for?
You need to understand what you are about for these!
Naming
Says exactly what it does, or implied - associations.
Create
What does it look like?
What does it sound like?
What does it do?
TOV? Brand how you talk to people/personality
Build
Make stuff thats relevant.
Don't just do business cards.
Wall mural? Retirement.
How can your brand talk to people?
What brand exists today?
Plan for today not for the future. Keep it in reality!
24th November - Interim Crit
Names, research, rough sketches that we can talk through.
Lots of sketchy ideas.
@somethingmore_
designsomethingmore.com
Coke bottle top - life cycle of a bottle.
Physical experience - Tactile makes the brand.
So upon entrance, you was given a number in which group you was in...
I was in Group 5, in which we found out soon enough that Nathan Bolton a former third year was going to be our reviewer for our porfolio..
At first we was happy about this, but then we thought that this is probably not as beneficial to us as he knows the work we do & also knows the briefs so therefore will compare his work to ours etc...
Also me & Sam was in the same group with another boy that attended Huddersfield Uni doing graphic design.
I was very shocked at how much we had in terms of facilities compared to other universities & felt very lucky to have this as it is a massive part of me been a hands on designer.
We began getting feedback on our portfolios, this is the information I wrote down that I thought would improve my own portfolio...
- Show in context, in the situation it is suppose to be in.
- Try to add some captions about the work, so they can fully understand your outcome without you been present.
- Maybe add a title page for each brief - then small intricate images with a small caption on the following pages.
- I asked if I should put personality within my portfolio such as the edge & colour, Nathan said that because all my work is of a similar aesthetic, he thought it worked really well.
We then started asking follow up questions:
Do you attach a PDF of work when asking for a visit?
Yes send a PDF with email with approximately 2/3 strong briefs.
Put a quirky subject to catch their attention.
Interviews
Take physical work to interviews!
Print work
With print work try and apply this to a small part of the work rather than focusing the brief around it as the tactile element is not often carried out in the industry and therefore this is a big factor when applying for jobs.
Studios
Thompson
Rabbithole
Lord Whitney
Passport
Analogue
Dots Printhouse
Go to any events, to make contacts.
I am "can do"
Afterwards they opened their studio for drinks & to showcase some of their work.
And after a wander round looking at their work, I catch Marks eye to have a chat with him...
I opened the conversation with the idea of would they appreciate a student just turning up without an email to let them know... He told us he wouldn't turn us away but we might not get anything out of it... We expressed that we would feel uncomfortable just turning up accordingly and then he said well if your uncomfortable then it would give off bad vibes!
He then asked where we was from, and Nathan came over we expressed our views about someone new seeing our work... And he mentioned us arranging a time for us to bring our portfolio in for them to have a look over.
I asked him if he would like it if we brought work in progress, or would he be too busy for that and he said that he would love that they like giving ideas on rough work and thats how they work within the studio so would be a good experience for ourselves. He seemed very impressed with the idea of taking work in progress & said that no one has done that before.
From this conversation, it has been a massive confidence booster as it took a lot of courage to hold a conversation with a stranger with a idea of speaking to someone who I have to make a good impression with. This is because sometimes I don't think about what I am going to say before saying it and then gibberish comes out!
So therefore, we are going to email him again to arrange a time to visit the studio in the normal environment.
