PPP Tutorial with John

Feedback on presentations - All good!




What do you really want to do in life?

George Louis - Damn good advice!

Make sure you add personality - how you want to be perceived!

Read up on them first before sending email!
Make the email personal!
Put a catchy subject!

Don't let your porfolio do all the talking
"Now don't let my porfolio do all the talking, why don't I come down & see you in person!"

Thought process on blogs.

When you have met people put your thoughts on your blog!

Things that inform you - not just GD.

Always think about whether you agree with statements form exhibitions & events.

Young graphic design students - Crowell
What do you agree & disagree with?



What informs your practice?

TOV- Sense of humour!
 
Look at studios blogs, not just there websites! See what there life is like outside of work also..

Put personality into it!

Don't stay in your comfort zone!

Never open a convosation about their work.
Then take it into work when they feel relaxed, you will get much more out of them!

Meet them - Show your personality when you meet!
Portfolio - for work only!
Love every piece of work in your portfolio.
Get excited about it - show them why you did it!
Can extend! Talk about what it led to.... The wedding was amazing!

Speak to studios as human beings!
Get to know them.



Portfolio..

My shop window...
Include personal things, like your favourite shoes!

Inform people you exist! 

I am nosey! I love travelling by bus so I can see everything & take it all in!
 
If they ask for how long just say a short visit.... 15/20 mins...

Think Personality! If they offer you a coffee, always take it gives you an extra 10 mins...
Next time can I visit for a full week? 

Design Manchester: Science of Imagination

We got there quite early and there was a delay with letting people in... So there was a GF Smith stand outside so therefore we was speaking with the lady about the new photography books they have where you can send a file with your images and you can get them printed in hardback book with good quality paper. We also got some free samples & books.

Tony Brook & Adrian Shaugnessy

Firstly on to the stage was Tony Brook & Adrian Shaugnessy from Unit Editions. They started by talking about how they got into what they was doing today. They said people kept asking them why they would want to create a publishing agency in the world of internet?

Magma - Marc Valley - his business has rapidly decreased due to people coming into the store to have a look then going home to buy it on the internet. And therefore his business caved in.

Then google images came along also... people don't have to go anywhere these days to have a look at something, everything is on the internet.

The only thing is with the internet is that it has no context, and you can never find it again! Also the idea of having the books to your side while designing is more appropriate & efficent.

"The book is like the spoon, scissors, the hammer, the wheel. Once invented, it cannot be improved. You cannot make a spoon that is better than a spoon... The book has been thoroughly tested, and it's very hard to see how it could be improved on for its current purposes." - Umberto Eco

Studio Culture - creating own studio straight after eduction.
This was one of the first books they produced and sold it through the book trade which was a big mistake.

So therefore on the outcome of that they decided that the only place you would be able to buy unit edition books would be on the unit edition website & the public phrase.

Adrian - Says that "he doesn't want to disengage with the internet as the only reason where they are today is because of it, but its a paradox"

Also with not selling through the book trade they have lots of rules they don't have to follow like they dont have to follow the paper & print choices & the title doesn't have to be on the middle of the page etc...

"If you are going to chop down a tree, make it decent! Make it tangible & physical as well as a good balance between image & content, be responsible" - Tony

Scratching the Surface By Adrian Shaughnessy LOOK AT!

Type only come to life since computer it was a very restrained subject.

Spin Studio - Love to see books.

Each individual packaging for each box.

FHK Herion - pioneered the concept of professional Graphic Design.
We can all learn something from him & we all owe him something.

Landor - War posters for MOI
Everyone else was using crayons & airbrush in this era but Landor realised how to use technology.
KLM logo was designed by him.






David Hurschmann

Technology will save us.

21st century learning (Instigating)
Digital & Physical.

Gadgets that anyone can make, inspiring people to make, play & learn.
DIY electro kit
DIY thirsty plan kit
DIY speaker kit.

User centered design.
What & why ill buy what you will make?

Minimum viable kit.

DIY gamer - coding, understanding UX!
This was helping the younger generation to critical think, debug, problem solve & computational think.

People learn differently!
Trying to fulfil all areas to benefit & facilitate all.

"Im so 3008 your so 2000 & late" Will.I.Am

Hursch&mann:
Make with red stripe.
Tangibleness added to magic where people was there when it was unfolding into reality.
Did the whole thing in CG - could never have done this with computers.

"A lot of ambition, helped bring a concept to life. Willing to try anything & didn't need any robotics company."

Siemens - How city shape changes, this came off the back off a self initiated project.







Supermundane: Rob Lowe

Anovak - unisex childrens magazine talk to them on the level of entertaining not educative.

Fire & Knife - Made to feel like made up of individual booklets.

Organic feel, mundane alphabet, no outline.
 
Frankfurt Exhibition: Listening & speaking tubes - children.

Electrical tape - ace hotel.

webwewant.org this is a festival.








Rejane Dal Bello

The year 2000 - new millenium
Expecting flying cars etc...
This shows you can't predict the future.
It doesn't confine with the world, and what they are telling you, what you have to do?


Expressive & embraces so 2 cultures can work together.


"If theres life, theres change" - Rejane Dal Bello.






Ross Phillips

Dalziel & Pow
Fabrica 2001

Show studio- beyond vogue what can fashion be?

Mirrormirror
-This was a installation in Topshop that gave you fashion advice.
-Live feedback
-no interface so you don't have to know how to use it, as not everyone does.
-still a mirror if failed - not a blank space.

Readaloud
-This was a exhibition set up in Bradford museum
-The outcome from this was that he was expecting thugs to come in and be bad & rude but infact if you give them space with some trust they will give you something back.

Argos
-turning them from print to screen.

The white company
-Sensory experiments.
-Projectors hidden in books.









Michael C Place in convosation with Angus Montgomery from Design Week.

Build - Craft/detail

"Technology is something I use, but it doesn't rule my life" - Michael

"understanding how print works, learning how you can use technology in a different way" - Michael

Hand lettering was something I think is very dull & boring, but when I look back its invaluable.

Designers Republic - Intern this is where he started, was there for 10 years until he wanted to have a break.

Build is a small studio and is only going to ever be a maximum of 5/6 people.

They are big on collaboration, someone is always better at something than you! Let them do it.


Modern life is rubbish... Check this out!

Self intiated: not just to do things without restraints. Its a fun job you might just get a few harsh customers.

Long project is 4/5 months.
The average project is 2 months.
Short project is couple of weeks.
They work on alot of briefs at the same time.

Maximum of 6 months.

Our work is very organic - 3 or 4 years ago you wouldn't see Virgin approaching a small studio to have their belief in them to handle it. But now they are looking for them.

Do you do lots of pitches? they don't do them if they are unpaid. Also they are small so they can't afford to take  people away from a project for something that might not happen. It devalues the design, we don't want to put time in a project that might not be.

Do you have any specific clients? Clients that come to you! They must like your work, or someone has recommended you. Meeting someone you get a better idea of someone who want to engage with you? There's no formula.

Proudest project? Ukrainian TV channel. Didn't really understand what they was wanting for the money. But they pulled together and worked as a team. Which made him very proud!

Whats your dream project? An airline, something really like to do. I have a big interest in planes, I like how its a big canvas. You can be futuristic.

Client base proportion:
25% long term - Had the time to build up rappor already so its just the point of keeping that up.
75% short term - A lot of work to build up a new rappor everytime.

Handmade - "Clients looking for things that are handmade authentic. But now drifting & depending on what meets the brief" Supermundae

"A great example of this is from the album. CD & digital downloads. But the vinyl is coming back & you can get the physical side by the vinyl, its beautiful & engaging that downloading can't." Michael

Educating sophisticated clients: They now know more about the world and what is out there. They know how things work, and are more willing to comunicate & help with decisions.

Exposure is small within design compared to other industries.

How do you create the balance between professional & personal work: 
"They are the same as I do things I do at work & that is what I love" Ross
"The things I love I don't get paid for so I have to make money somehow" Regane
"Professional & personal are linked & inetrconnected" Supermundane
"Play & work is the same for me, but I have worked through alot of shit to get here! Its down to us if we don't do what we want to make fun" Micheal









Peter Saville

Peter Saville wasn't suppose to be coming as he cancelled, but he managed to get there for the end of the day during the Q&A time.... This was basically his show as he took over the microphone.

Tips of getting things out of clients:
Writing the brief - told what the brief is people will know what they want- up to the designer to find a solution to the problem.
Put yourself in there position, what is it that you believe it will unlock the problem.

"They only come when they have a problem."

You need to understand about the sector, how can you solve the problem if you don't have no empathy of the landscape of the sector.

Pay: You have to have a day rate that adds up to an end figure. You will probably have to discount it - explain why you are discounting it and what you can do for that price?

If you think you don't get paid enough within a studio, then you have to bring in three times as much as you want to get out. It works out about 2.7 times due to all the other deductions.

Whats the next big thing?
"To me the next big thing is that technology is jumping from one to the next to the next advancement. We need to keep up, so while the next technology is been released I am trying to keep up with the last." - Ross
Ways to engage with there audience - Professor David Crow.
Strategy - Peter Saville.

PPP Presentation

Firstly to plan my presentation I wrote down on an A3 sketch pad what I needed to input & what order I would my slides to be in. 




Then I mindmapped the ideas I wanted to put into my designer's statement.





So my designer statement is:

I am a creative designer who specialised in branding & packaging. I believe we exist to create engaging environments, where people can learn, interact & shape everyday life!

SB1 - So over the summer I have drank a lot of tea & become very annoyed with the fact of the tea bags dripping all over the floor, so I am going to repackage & come up with an innovative way to stop this problem of the tea bag trail. I think I may make it similar also to the concept of the Douwe Egberts Coffee, with the use of the glass jar design and then also a refill pack, so people can have something on their sides but also be ethical within society.

SB2 - This originally spanned from the idea of wanting to have a go at food typography, which st first I did find quite difficult to mould a brief around. This is due to me not wanting to do a recipe book etc.... So I developed it into to doing a poster promotion for a restaurant and then I seen the promotional material for the Macmillian coffee morning, and found that it was very dull & boring and not welcoming in which you need this to seem friendly due to the need to engage over a coffee and a bun. After speaking to Amber the other day she told me that I should take I further than just making the posters and actually hold the event. So I hope you will all help me bake cakes & give lots of donations to make it successful :) 
Therefore I will be creating posters, buntings, donation pots, stickers, flyers etc...

SB3 - I went on a mini break to forest holidays within the summer break and this lead me to think about the information that is given with such as welcoming and friendly environment. When I got to the treehouse everything felt very homely with a welcome message in scrabble on the table and a rubber duck on the hot tub. But all the information in the cabin & the branding seemed very corperate and didn't match the personality of the resort. Therefore, I thought about rebranding the resort with further added touches, so that it matches the relaxed environment, such as a welcome pack etc...

SB4 - So orginally this was suppose to be a live brief from one of my mums friends, as she was opening up a florist which she asked me to brand. I felt really excited about this as I had not thought about this and thought it would be a unique addition to my portfolio, then Sarah comes into uni with the same idea too. I am still planning on doing it and want to really expand this brief as far as it will go. And want to create an innovative way to package the flowers.

 SB5 - I collect perfume packaging that is luxury. This brief originally expanded from wanting to do a papercraft installation. I thought about the perfume POS stands that are in Debenhams etc... They are always very elaborate and stand out with intricate detail. When I spoke to amber, she mentioned splitting the brief into two parts so that the brief doesn't run for too long. Part 1 - Package & promote? Part 2 - Installation & event promo?

 SB6 - I wanted to work with a different form of packaging, eg. rather than just boxes, create a vinyl design on glass. I want to bring the handmade, rustic style through to the packaging to show the effort that has gone in to make it.

 SB7 - So this brief came from the love of buying stationary, in which I can spend hours upon hours in paperchase. My first idea was to incorperate the concept of Indian pattern, mainly henna within the design. But then Amber told me to make it more personal she asked me, Why I liked stationary? What did I do with it? So then out of this the idea that lists so therefore the main concept around this brief will be lists...

 SB8 - I love christmas cards! I thought this would be a good brief to break up on. At first I wasn't going to do it as when we returned to college I seen we had a festive brief planned on the last day of the term. Although Amber told me that I could make a link between the two briefs.... I am planning on making around 4/5 cards with envelopes that will be packaged altogether, ready for retail. These may even be something that I send out to studios that I have contacted.

 Me & Daisy are going to be collabing together as we are both quite crafty & like screenprinting. At first we came up with the idea of doing a papercraft stop motion. Although, Daisy had a go at stop motion over the holidays and just couldn't get the hang of it. I don't actually have it on my mac sooo would be difficult as to whether I download it now or download it when we do the brief as it would only be a 30 day trial. 
So then we met up the other day and started brain storming and have come up with the idea of screenprinting and we both like sweets & pudding. We would love to make this into an event, but we don't know much about the outcomes as of yet so that will develop when our ideas develop.
Then also me & Sarah have mentioned collabing, its not something we have discussed in great detail as of yet. But this decision has come about due to having some of the same briefs and both interested in packaging.

COP3 - So my working title is: 
How can interactive print-based design result in its audience having a stronger understanding of the projected subject?
I am currently still reading & researching, as I am struggling to find design based quotes, but Amber has given me a few more avenues to look into. As I didn't have a title & I started researching into mass amounts but now have realised that, that is not the best way and I need a title to focus, although I don't want my subject to be too small.

I do know someone that works for Hallmark & I did email her at the beginning of last week to ask her if there is any chance of her setting me a studio visit or placement up on her department. Or even give me a contact that I could send some work to that would be more personal rather than going through receptionist first. I spoke to her earlier in the month and she was quite helpful but I don't know it will go anywhere but don't want to keep bugging her.

PPP Briefing

Deadline: 22/5/2015 16:00

Summative Feedback - 15/6/2015 (Also opening night for show)

Document all visits to events, galleries, exhibitions & studios.

For PPP you need to have:
-Placement (10 days at least)
 Start getting in contact with studios NOW!
-Portfolio (someone professional to take to interviews etc...)
-Self Branding

Design Strategy - Personal Branding - Regular evaluations of design presence.

You will have to write your own brief for self branding - Keep in mind throughout year.
Deliverables - send a pack of work etc....Mail Shot.

Don't do branding till after post christmas.