Neubau
He designed the beetles help cover, which was the start of crating typefaces for him.
1980- Letraset
Which developed from him creating typeface which he was dissatisfied with so found a way of regimenting the process.
1989- Moved to Vienna
This is when Neubau began, he lived in a district in Vienna. There isn't a lot of green & letraset became unpopular.
1991- Moved from Vienna to Berlin
2001- Neubau Berlin
Postscript exhibition poster (2002)
Which was a manifesto for the next 12 years.
(2002-2005) The poster triggered the idea for the next book.
Vector Silohettes
Book - Neubau Welt
It contained 1047 illustrations, illustrators had freedom with it.
The images have up to 80000 anchor points.
But then they started to use adobe illustrator and allowed them to merge & lower amount of anchor points.
Neubau Modul
2039 Grids & Patterns (2005-2007)
Metrics system to combine pattern.
This had an attached device which allowed an overlay on top of the analogue pattern to create a different outcome.
Neubau ism (2008)
This is an exhibition of their work.
All projects were displayed on 4x4 meters of material.
And allowed all visitors to write their names.
Next we thought about vectorising trees.
A book about trees.
Neubau Forst (2009-2014)
Enlarged their studio to 20 designers, took 60 months, which is around 39000 hours.
684 Trees & Tree Modules.
This is their biggest book yet.
The making of this...
How did we pick the trees?
To have some consistency through to the projects before we made a grid on a map which therefore made a system. Our centre was our studio & we made 72 anchor points around it.
Location done, we need to have overall style.
ABC manual - so interns could see how to result needed for project.
Photographs
Travelled round on bikes to locations.
It took several months to take all the photos.
Once the photographs was retrieved it was time to vectorise!
The manual created a grid for the photography.
We began at the outline and then did the inlines.
It took at least 4 or 5 attempts on each tree to be satisfied.
The manual was important so the summer & the winter tree matched the winter tree.
They used the book as a tool.
Numbering System:
We gave a code to each tree with a reference to how big each tree is.
Trees in Berlin have a metal plate on & this is how they got the info on the tree such as the type, size etc...
We then created forests that don't exist in real life from the broken down vectors at the back of the book.
Q&A
Why Trees?
No one else has done it!
Its a very dry subject so I thought I would brighten it up & give a challenge to ourself.
Combine the analogue feel.
"Tactile element of the keyboard"
"Mechanical element, just like a pencil"
Based at Munro House
Why do brands need your help?
NO LOGO - Book very crucial part of branding
What is a brand?
It is standing for something. A logo, a badge. An identity, looks & sounds.
Branding is a superpower.
Stand for something + Wonderful experience = People care.
Unveiling of product & how you open it. Apple products always have this effect, tactile packaging, taking off layers.
Only one supermarket can be the cheapest. They need a different point of difference, which needs to be a sticky point which is remembered.
"If you make something wonderful, people are more likely to listen"- Simon Mirrow
Brief
Rethink the brand of today to make them wonderful.
We are asking you to re-brand them as they have a lack of engagement, you need to make them exciting!
Not just about products.
What can it offer you! Rethink what these places are!
A quick guide of creating a brand...
Define
What should it stand for?
Whats are its problems?
The journey?
Why should it exist?
Make a record of exisiting painful experiences!
Why should people care? What is the function?
What makes you different?
Big Idea
Name
What you stand for?
You need to understand what you are about for these!
Naming
Says exactly what it does, or implied - associations.
Create
What does it look like?
What does it sound like?
What does it do?
TOV? Brand how you talk to people/personality
Build
Make stuff thats relevant.
Don't just do business cards.
Wall mural? Retirement.
How can your brand talk to people?
What brand exists today?
Plan for today not for the future. Keep it in reality!
24th November - Interim Crit
Names, research, rough sketches that we can talk through.
Lots of sketchy ideas.
@somethingmore_
designsomethingmore.com
Coke bottle top - life cycle of a bottle.
Physical experience - Tactile makes the brand.
So upon entrance, you was given a number in which group you was in...
I was in Group 5, in which we found out soon enough that Nathan Bolton a former third year was going to be our reviewer for our porfolio..
At first we was happy about this, but then we thought that this is probably not as beneficial to us as he knows the work we do & also knows the briefs so therefore will compare his work to ours etc...
Also me & Sam was in the same group with another boy that attended Huddersfield Uni doing graphic design.
I was very shocked at how much we had in terms of facilities compared to other universities & felt very lucky to have this as it is a massive part of me been a hands on designer.
We began getting feedback on our portfolios, this is the information I wrote down that I thought would improve my own portfolio...
- Show in context, in the situation it is suppose to be in.
- Try to add some captions about the work, so they can fully understand your outcome without you been present.
- Maybe add a title page for each brief - then small intricate images with a small caption on the following pages.
- I asked if I should put personality within my portfolio such as the edge & colour, Nathan said that because all my work is of a similar aesthetic, he thought it worked really well.
We then started asking follow up questions:
Do you attach a PDF of work when asking for a visit?
Yes send a PDF with email with approximately 2/3 strong briefs.
Put a quirky subject to catch their attention.
Interviews
Take physical work to interviews!
Print work
With print work try and apply this to a small part of the work rather than focusing the brief around it as the tactile element is not often carried out in the industry and therefore this is a big factor when applying for jobs.
Studios
Thompson
Rabbithole
Lord Whitney
Passport
Analogue
Dots Printhouse
Go to any events, to make contacts.
I am "can do"
Afterwards they opened their studio for drinks & to showcase some of their work.
And after a wander round looking at their work, I catch Marks eye to have a chat with him...
I opened the conversation with the idea of would they appreciate a student just turning up without an email to let them know... He told us he wouldn't turn us away but we might not get anything out of it... We expressed that we would feel uncomfortable just turning up accordingly and then he said well if your uncomfortable then it would give off bad vibes!
He then asked where we was from, and Nathan came over we expressed our views about someone new seeing our work... And he mentioned us arranging a time for us to bring our portfolio in for them to have a look over.
I asked him if he would like it if we brought work in progress, or would he be too busy for that and he said that he would love that they like giving ideas on rough work and thats how they work within the studio so would be a good experience for ourselves. He seemed very impressed with the idea of taking work in progress & said that no one has done that before.
From this conversation, it has been a massive confidence booster as it took a lot of courage to hold a conversation with a stranger with a idea of speaking to someone who I have to make a good impression with. This is because sometimes I don't think about what I am going to say before saying it and then gibberish comes out!
So therefore, we are going to email him again to arrange a time to visit the studio in the normal environment.
Feedback on presentations - All good!
What do you really want to do in life?
George Louis - Damn good advice!
Make sure you add personality - how you want to be perceived!
Read up on them first before sending email!
Make the email personal!
Put a catchy subject!
Don't let your porfolio do all the talking
"Now don't let my porfolio do all the talking, why don't I come down & see you in person!"
Thought process on blogs.
When you have met people put your thoughts on your blog!
Things that inform you - not just GD.
Always think about whether you agree with statements form exhibitions & events.
Young graphic design students - Crowell
What do you agree & disagree with?
What informs your practice?
TOV- Sense of humour!
Look at studios blogs, not just there websites! See what there life is like outside of work also..
Put personality into it!
Don't stay in your comfort zone!
Never open a convosation about their work.
Then take it into work when they feel relaxed, you will get much more out of them!
Meet them - Show your personality when you meet!
Portfolio - for work only!
Love every piece of work in your portfolio.
Get excited about it - show them why you did it!
Can extend! Talk about what it led to.... The wedding was amazing!
Speak to studios as human beings!
Get to know them.
Portfolio..
My shop window...
Include personal things, like your favourite shoes!
Inform people you exist!
I am nosey! I love travelling by bus so I can see everything & take it all in!
If they ask for how long just say a short visit.... 15/20 mins...
Think Personality! If they offer you a coffee, always take it gives you an extra 10 mins...
Next time can I visit for a full week?
We got
there quite early and there was a delay with letting people in... So
there was a GF Smith stand outside so therefore we was speaking with the
lady about the new photography books they have where you can send a
file with your images and you can get them printed in hardback book with
good quality paper. We also got some free samples & books.
Tony Brook & Adrian Shaugnessy
Firstly on to the stage was Tony Brook & Adrian Shaugnessy
from Unit Editions. They started by talking about how they got into
what they was doing today. They said people kept asking them why they
would want to create a publishing agency in the world of internet?
Magma - Marc Valley - his
business has rapidly decreased due to people coming into the store to
have a look then going home to buy it on the internet. And therefore his
business caved in.
Then google images came
along also... people don't have to go anywhere these days to have a look
at something, everything is on the internet.
The only thing is with
the internet is that it has no context, and you can never find it again!
Also the idea of having the books to your side while designing is more
appropriate & efficent.
"The book is like the spoon, scissors, the hammer, the wheel. Once
invented, it cannot be improved. You cannot make a spoon that is better
than a spoon... The book has been thoroughly tested, and it's very hard
to see how it could be improved on for its current purposes." - Umberto Eco
Studio Culture - creating own studio straight after eduction.
This was one of the first books they produced and sold it through the book trade which was a big mistake.
So therefore on the
outcome of that they decided that the only place you would be able to
buy unit edition books would be on the unit edition website & the
public phrase.
Adrian - Says that "he
doesn't want to disengage with the internet as the only reason where
they are today is because of it, but its a paradox"
Also with not selling
through the book trade they have lots of rules they don't have to follow
like they dont have to follow the paper & print choices & the
title doesn't have to be on the middle of the page etc...
"If you are going to chop
down a tree, make it decent! Make it tangible & physical as well as
a good balance between image & content, be responsible" - Tony
Scratching the Surface By Adrian Shaughnessy LOOK AT!
Type only come to life since computer it was a very restrained subject.
Spin Studio - Love to see books.
Each individual packaging for each box.
FHK Herion - pioneered the concept of professional Graphic Design.
We can all learn something from him & we all owe him something.
Landor - War posters for MOI
Everyone else was using crayons & airbrush in this era but Landor realised how to use technology.
KLM logo was designed by him.
David Hurschmann
Technology will save us.
21st century learning (Instigating)
Digital & Physical.
Gadgets that anyone can make, inspiring people to make, play & learn.
DIY electro kit
DIY thirsty plan kit
DIY speaker kit.
User centered design.
What & why ill buy what you will make?
Minimum viable kit.
DIY gamer - coding, understanding UX!
This was helping the younger generation to critical think, debug, problem solve & computational think.
People learn differently!
Trying to fulfil all areas to benefit & facilitate all.
"Im so 3008 your so 2000 & late" Will.I.Am
Hursch&mann:
Make with red stripe.
Tangibleness added to magic where people was there when it was unfolding into reality.
Did the whole thing in CG - could never have done this with computers.
"A lot of ambition, helped bring a concept to life. Willing to try anything & didn't need any robotics company."
Siemens - How city shape changes, this came off the back off a self initiated project.
Supermundane: Rob Lowe
Anovak - unisex childrens magazine talk to them on the level of entertaining not educative.
Fire & Knife - Made to feel like made up of individual booklets.
Organic feel, mundane alphabet, no outline.
Frankfurt Exhibition: Listening & speaking tubes - children.
Electrical tape - ace hotel.
webwewant.org this is a festival.
Rejane Dal Bello
The year 2000 - new millenium
Expecting flying cars etc...
This shows you can't predict the future.
It doesn't confine with the world, and what they are telling you, what you have to do?
Expressive & embraces so 2 cultures can work together.
"If theres life, theres change" - Rejane Dal Bello.
Ross Phillips
Dalziel & Pow
Fabrica 2001
Show studio- beyond vogue what can fashion be?
Mirrormirror
-This was a installation in Topshop that gave you fashion advice.
-Live feedback
-no interface so you don't have to know how to use it, as not everyone does.
-still a mirror if failed - not a blank space.
Readaloud
-This was a exhibition set up in Bradford museum
-The
outcome from this was that he was expecting thugs to come in and be bad
& rude but infact if you give them space with some trust they will
give you something back.
Argos
-turning them from print to screen.
The white company
-Sensory experiments.
-Projectors hidden in books.
Michael C Place in convosation with Angus Montgomery from Design Week.
Build - Craft/detail
"Technology is something I use, but it doesn't rule my life" - Michael
"understanding how print works, learning how you can use technology in a different way" - Michael
Hand lettering was something I think is very dull & boring, but when I look back its invaluable.
Designers Republic - Intern this is where he started, was there for 10 years until he wanted to have a break.
Build is a small studio and is only going to ever be a maximum of 5/6 people.
They are big on collaboration, someone is always better at something than you! Let them do it.
Modern life is rubbish... Check this out!
Self intiated: not just to do things without restraints. Its a fun job you might just get a few harsh customers.
Long project is 4/5 months.
The average project is 2 months.
Short project is couple of weeks.
They work on alot of briefs at the same time.
Maximum of 6 months.
Our work is very organic -
3 or 4 years ago you wouldn't see Virgin approaching a small studio to
have their belief in them to handle it. But now they are looking for
them.
Do you do lots of
pitches? they don't do them if they are unpaid. Also they are small so
they can't afford to take people away from a project for something that
might not happen. It devalues the design, we don't want to put time in a
project that might not be.
Do you have any specific
clients? Clients that come to you! They must like your work, or someone
has recommended you. Meeting someone you get a better idea of someone
who want to engage with you? There's no formula.
Proudest project?
Ukrainian TV channel. Didn't really understand what they was wanting for
the money. But they pulled together and worked as a team. Which made
him very proud!
Whats
your dream project? An airline, something really like to do. I have a
big interest in planes, I like how its a big canvas. You can be
futuristic.
Client base proportion:
25% long term - Had the time to build up rappor already so its just the point of keeping that up.
75% short term - A lot of work to build up a new rappor everytime.
Handmade - "Clients
looking for things that are handmade authentic. But now drifting &
depending on what meets the brief" Supermundae
"A
great example of this is from the album. CD & digital downloads.
But the vinyl is coming back & you can get the physical side by the
vinyl, its beautiful & engaging that downloading can't." Michael
Educating sophisticated
clients: They now know more about the world and what is out there. They
know how things work, and are more willing to comunicate & help with
decisions.
Exposure is small within design compared to other industries.
How do you create the balance between professional & personal work:
"They are the same as I do things I do at work & that is what I love" Ross
"The things I love I don't get paid for so I have to make money somehow" Regane
"Professional & personal are linked & inetrconnected" Supermundane
"Play
& work is the same for me, but I have worked through alot of shit
to get here! Its down to us if we don't do what we want to make fun"
Micheal
Peter Saville
Peter
Saville wasn't suppose to be coming as he cancelled, but he managed to
get there for the end of the day during the Q&A time.... This was
basically his show as he took over the microphone.
Tips of getting things out of clients:
Writing
the brief - told what the brief is people will know what they want- up
to the designer to find a solution to the problem.
Put yourself in there position, what is it that you believe it will unlock the problem.
"They only come when they have a problem."
You need to understand
about the sector, how can you solve the problem if you don't have no
empathy of the landscape of the sector.
Pay: You have to have a
day rate that adds up to an end figure. You will probably have to
discount it - explain why you are discounting it and what you can do for
that price?
If you think you don't
get paid enough within a studio, then you have to bring in three times
as much as you want to get out. It works out about 2.7 times due to all
the other deductions.
Whats the next big thing?
"To
me the next big thing is that technology is jumping from one to the
next to the next advancement. We need to keep up, so while the next
technology is been released I am trying to keep up with the last." -
Ross
Ways to engage with there audience - Professor David Crow.
Strategy - Peter Saville.
Firstly to plan my presentation I wrote down on an A3 sketch pad what I needed to input & what order I would my slides to be in.
Then I mindmapped the ideas I wanted to put into my designer's statement.
So my designer statement is:
I am a creative designer who specialised in branding & packaging. I believe we exist to create engaging environments, where people can learn, interact & shape everyday life!
SB1 - So over the summer I have drank a lot of tea & become very annoyed with the fact of the tea bags dripping all over the floor, so I am going to repackage & come up with an innovative way to stop this problem of the tea bag trail. I think I may make it similar also to the concept of the Douwe Egberts Coffee, with the use of the glass jar design and then also a refill pack, so people can have something on their sides but also be ethical within society.
SB2 - This originally spanned from the idea of wanting to have a go at food typography, which st first I did find quite difficult to mould a brief around. This is due to me not wanting to do a recipe book etc.... So I developed it into to doing a poster promotion for a restaurant and then I seen the promotional material for the Macmillian coffee morning, and found that it was very dull & boring and not welcoming in which you need this to seem friendly due to the need to engage over a coffee and a bun. After speaking to Amber the other day she told me that I should take I further than just making the posters and actually hold the event. So I hope you will all help me bake cakes & give lots of donations to make it successful :)
Therefore I will be creating posters, buntings, donation pots, stickers, flyers etc...
SB3 - I went on a mini break to forest holidays within the summer break and this lead me to think about the information that is given with such as welcoming and friendly environment. When I got to the treehouse everything felt very homely with a welcome message in scrabble on the table and a rubber duck on the hot tub. But all the information in the cabin & the branding seemed very corperate and didn't match the personality of the resort. Therefore, I thought about rebranding the resort with further added touches, so that it matches the relaxed environment, such as a welcome pack etc...
SB4 - So orginally this was suppose to be a live brief from one of my mums friends, as she was opening up a florist which she asked me to brand. I felt really excited about this as I had not thought about this and thought it would be a unique addition to my portfolio, then Sarah comes into uni with the same idea too. I am still planning on doing it and want to really expand this brief as far as it will go. And want to create an innovative way to package the flowers.
SB5 - I collect perfume packaging that is luxury. This brief originally expanded from wanting to do a papercraft installation. I thought about the perfume POS stands that are in Debenhams etc... They are always very elaborate and stand out with intricate detail. When I spoke to amber, she mentioned splitting the brief into two parts so that the brief doesn't run for too long. Part 1 - Package & promote? Part 2 - Installation & event promo?
SB6 - I wanted to work with a different form of packaging, eg. rather than just boxes, create a vinyl design on glass. I want to bring the handmade, rustic style through to the packaging to show the effort that has gone in to make it.
SB7 - So this brief came from the love of buying stationary, in which I can spend hours upon hours in paperchase. My first idea was to incorperate the concept of Indian pattern, mainly henna within the design. But then Amber told me to make it more personal she asked me, Why I liked stationary? What did I do with it? So then out of this the idea that lists so therefore the main concept around this brief will be lists...
SB8 - I love christmas cards! I thought this would be a good brief to break up on. At first I wasn't going to do it as when we returned to college I seen we had a festive brief planned on the last day of the term. Although Amber told me that I could make a link between the two briefs.... I am planning on making around 4/5 cards with envelopes that will be packaged altogether, ready for retail. These may even be something that I send out to studios that I have contacted.
Me & Daisy are going to be collabing together as we are both quite crafty & like screenprinting. At first we came up with the idea of doing a papercraft stop motion. Although, Daisy had a go at stop motion over the holidays and just couldn't get the hang of it. I don't actually have it on my mac sooo would be difficult as to whether I download it now or download it when we do the brief as it would only be a 30 day trial.
So then we met up the other day and started brain storming and have come up with the idea of screenprinting and we both like sweets & pudding. We would love to make this into an event, but we don't know much about the outcomes as of yet so that will develop when our ideas develop.
Then also me & Sarah have mentioned collabing, its not something we have discussed in great detail as of yet. But this decision has come about due to having some of the same briefs and both interested in packaging.
COP3 - So my working title is:
How can interactive print-based design result in its audience having a stronger understanding of the projected subject?
I am currently still reading & researching, as I am struggling to find design based quotes, but Amber has given me a few more avenues to look into. As I didn't have a title & I started researching into mass amounts but now have realised that, that is not the best way and I need a title to focus, although I don't want my subject to be too small.
I do know someone that works for Hallmark & I did email her at the beginning of last week to ask her if there is any chance of her setting me a studio visit or placement up on her department. Or even give me a contact that I could send some work to that would be more personal rather than going through receptionist first. I spoke to her earlier in the month and she was quite helpful but I don't know it will go anywhere but don't want to keep bugging her.
