What is Graphic Design For?
Information & Way Finding
Publishing & Editorial Design
Branding & Identity
Product & Packaging
Retail & Promotion
Graphic Design has multiple purposes it is a high end budget.
5 websites that are going to help me define Information & Way Finding:
http://signbox.co.uk
http://wayfindinguk.wordpress.com/
http://www.holmes-wood.com/#/index.php?p=f&t=tag4
http://www.perceptualedge.com/blog/?p=353
http://www.ap.buffalo.edu/idea/udny/section4-1c.htm
5 websites that are going to help me define Product & Packaging:
http://www.boredpanda.com/creative-packaging-designs/
http://www.thedieline.com/
http://www.smashingmagazine.com/2008/06/02/beautiful-and-expressive-packaging-design/
http://www.designjuices.co.uk/2012/05/packaging-roundup/
http://designm.ag/inspiration/product-design-inspiration/
http://designm.ag/inspiration/product-design-inspiration/
5 websites that are going to help me define Branding & Identity:
http://www.fluidcreativity.co.uk/graphic-design-services/brand-identity-design/
http://justcreative.com/2010/04/06/branding-identity-logo-design-explained/
http://identitydesigned.com/
http://artlines.co.uk/identity
http://www.davidairey.com/designing-brand-identity/
5 websites that are going to help me define Editorial & Publishing:
http://wegrowcherries.com/catalog/editorial-design-11-12/#all
http://favim.com/image/30895/
http://cargocollective.com/jethroleynes/Paul-Rand-Editorial
http://fuel-design.com/
http://wegrowcherries.com/catalog/publishing-11-12/#all
5 websites that are going to help me define Retail & Promotion:
http://www.theattic-room.co.uk/projects/retail.html
http://www.theattic-room.co.uk/projects/promotions.html
http://inspiredesignblog.co.uk/
http://www.visualstorytelling.co.uk/portfolio/retail-design
http://www.creative-inspiration.co.uk/?cat=418
http://www.visualstorytelling.co.uk/portfolio/retail-design
http://www.creative-inspiration.co.uk/?cat=418
Information & Way Finding
Way Finding: is not only design but it is essential for the space. As well as it having to be easy to understand and simple to follow. There are many different types of way finding in how they can adapt to different surroundings. It could be describe as a navigation of physical space with a strong focus on behaviour.
Information Graphics: Its a visual interpretation of the information given to present. This is alot more interesting and therefore i would personally take it in easier than a whole block of text. sets of data will be displayed in a unique way that can be seen, rather
than read. This visualisation should not be left up to interpretation,
it should instead be designed in a way that provides a universal
conclusion for all viewers. This is usually quite simple to understand and look very crisp as a design.
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| http://www.behance.net/gallery/QV-Carpark/3251957 |
Impact
This is in a carpark of Ikea this is very impactful on the customers that are parking in the carpark. It immediately grabs your attention and the function is very well portrayed due to only been able to read the words if your at the position you need to be in. The media & scale are very well used also as its big so you can see and also the use of basic colour paints.
This is in a carpark of Ikea this is very impactful on the customers that are parking in the carpark. It immediately grabs your attention and the function is very well portrayed due to only been able to read the words if your at the position you need to be in. The media & scale are very well used also as its big so you can see and also the use of basic colour paints.
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| http://designspiration.net/image/3737116609949/ |
Innovative
This is the very innovative due to its use of the material of the way rather than the material itself! Also the positioning of the 3 is placed on the corner so you can see it from both angles. It is very effective due to the bright colours and the content fits the purpose fully.
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| http://www.behance.net/gallery/Zorlu-Center-environmental-graphics/3190319 |
Contemporary Wayfinding
This is contemporary due to the modernist placing and 3D stand which you can walk round and investigate. The function is well portrayed due to its large acrylic letters which are freestanding and therefore you can read from both sides and therefore could probably see from far away rather than on a small board.
This is contemporary due to the modernist placing and 3D stand which you can walk round and investigate. The function is well portrayed due to its large acrylic letters which are freestanding and therefore you can read from both sides and therefore could probably see from far away rather than on a small board.
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| http://www.behance.net/gallery/R-G-Wedding-Invitation/5933629 |
Infographics
This is very clean & crisp information graphics i like the use of black & white seperate the information. The audience will be the guests of the wedding which is a very innovative way to invite people as it is not a typical wedding invitation.
This is very clean & crisp information graphics i like the use of black & white seperate the information. The audience will be the guests of the wedding which is a very innovative way to invite people as it is not a typical wedding invitation.
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| http://designspiration.net/image/1446262391484/ |
Audience
The media used in this is very appropriate for its audience. The content of this image is statistics of tattoos around the world. The audience that will be interested in this information is people with tattoos and therefore are more likely to take notice due to they will have an interest in tattoos.
The wayfinding around the croxleygreen park. This is very clearly a map possibly quite clear from far away. The effectiveness is not very innovative and interesting although the building may be more simular to this design so therefore will be fitting to its surroundings.
Simple
This is a very low budget signage for wayfinding although it is fitting for its surroundings people when shopping don't want to see something fancy they just want to get it over and done with so something simple is very well designed for a supermarket.
Budget
This is very low budget the circular signs which are largely used as the sign all over the world. The small arcylics are low budget but fitting for the basic room. The function is not too clear as it has no arrows does it mean those rooms are through the arch way or on that side of the way. Arrows would make it clearer or hanging from the top of the door way.
Content
The content is very well layout within the information graphic as it make it very easy to read and more understandable through pictures and colours. The media is a poster which will be A3 size so therefore would be something you would only keep if you was interested in.
This is a railway side at the station in which they have used different materials also the blind can tell danger too. Also matching up with the bumpy pavement which shows that your very close to the side. The sign on the floor says STEP ASIDE these are laid all the way down the railway line. Although i don't know if they function is very purposeful due to they are a very bright colour although not may people look at the floor when waiting for a train.
Product & Packaging
Calendar,
Promotional are huge market these are easy to reproduce and replicate
as they are all the same design. There is also a big industry within
stationary & gift wrapping as they produce; Cards, Wrapping Paper,
Stationary, Wallpaper, Exterior of Containing Products.
Packaging: Normally is the main reason to buy things. For example, Hotel
Chocolat, This is very well gift boxed and well presented therefore you
want to buy it as it attracts your attention especially as a gift.
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| http://www.behance.net/gallery/Grandma-Judiths-Brand-Packaging/5998179 |
The material used is very reflecting the concept of the jam as it is homemade and the packaging is very basic and home ready materials although is very effective and fitting for its purpose. The label for the jam is different colours matching the taste of the jam.
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| http://www.behance.net/gallery/Vodka-SAMURAI/245844 |
The packaging for this alcohol is flowing throughout the bottle and the box. The break in the box is also through the bottle. The use of this is the break up of words and how you say it. The budget for this packaging is at the high end due to the opening of the box and the hard back cardboard and figurative glass bottle.
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| http://designspiration.net/image/890215372240/ |
The budget for this packaging is very low due to the 2 colour print. Although is get across the message very clearly and uses image & words to express what the item is.
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| http://www.behance.net/gallery/COLORLESS/342938 |
This is the whole packaging is focusing on the concept of recycling and the no colour therefore shows no use for selling and comes down to the basics although the embossing will have cost more than printing on to the can.
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| http://designspiration.net/image/974888014882/ |
This heineken cube has its advantaged in use as its easily stackable and easier to carry & better to travel with. This is the whole concept around the use of the cube. These was cheaper to distribute than the bottle as it is holds less liquid.
This is the high end scale of budget due to not only is it printing onto the packaging the material feels like the skin of the fruit itself. The effectiveness is very clever and i think i would want to make people want to buy them due to the unusualness of the packaging.
Seasonal
This is packaging for coffee, they have changed the packaging for the seasonal christmas holidays where they wanted to wish there customers a merry christmas and to treat them to a warm nice drink with others. The typical phrase from songs been used to highlight the fact of christmas and the cliparts of christmas scenes.
Traditional
This is the traditional packaging of the beer that they wanted to achieve this look as they wanted to keep its vintage-ness. The one colour print is very low budget and the use of brown paper. The logo used throughout the branding is a good way to hold them all together.
Innovative
This packaging design of CD case is very innovative although it only has one use although it can be slipped back in. The clear CD holder is very basic simular to the case as the design is mainly in the opening.
Ingenious
This box of teabags is very ingenious as it has a hanging rail and therefore the teabags have space to breathe and then when making the cup of tea they can hang on the side and therefore you know where the tea bag is.
Branding & Identity
Branding: Is the logo of a company that has to compliment its purpose etc... Its to make an image and to promote that image through campaigns & visuals. It allows the designer to work in many aspects of the industry as it can involve from creating logos to creating the slogans for the company etc... It needs to represent the goals of the organisation therefore been able to work in different materials & medias.
Identity:
This is the most important thing as it tells the public who you are
& what you do. And sometimes has associations to make it relate for
example Nike and there tagline. And the font of the writing for example
Coca Cola & the colour associations such as Pepsi blue & red.
This is joined together as is in a very close relationship as they both have to work in harmony for it to work as a whole.
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| http://designspiration.net/image/1282063924839/ |
The logo is very direct to the concept of the brand. The use of joining the first & second word through creating an outline of a pencil. As this is a shop that only sells stationary. The colour palette is very basic and clean. Not sure if the use of boxes are to the correct purpose of this high budget stationary shop.
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| http://www.behance.net/gallery/Mareiner-Holz-corporate-identity-design/1716735
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This is branding for a wood company, the simple branding does not portray wood work company straight away but get the point & message across. The logo is taken throughtout the branding which shows continuation & then the company begins to get recognision through logo.
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| http://www.behance.net/gallery/Poppin-Identity/5243173 |
The concept of the brand poppin. which is a office stationary brand is that they want to bring happy back to the office. This is done through the logo and the round edge type face is very smooth and has no harsh edges with the colour of orange been bright & happy. The use of cutting of the g is to bring the cool edge back to the office too.
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| http://www.behance.net/gallery/12-Inches-Branding-Packaging/229811 |
The name came from the bottle of 12 inches. The use of the wrap around is to keep the cost low. The tape will also be used to fasten up the boxes. The wrap round is aiming to target a younger target audience as they like different & cool things. The cocktail mix has different tastes and therefore is colour coded with the liquid.
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| http://designspiration.net/image/170183241090/ |
The logo for eat innovations is very cleaver with the connotions with eatting images to create the letters for the logo. The use of no crossbar on the A connotes innovation with the food they create too. The colour palette connotes organic and healthy foods.
Audience
This is the design on the audience the colour scheme and theme is very aimed towards the users of sweet 'n' low which is a low calorie sugar. Therefore will pull in more customers which like this type of design and therefore will boost the profit. The function is too show what else you can make from sweet 'n' low so therefore will make & try more things and therefore use that type of sugar more.
Audience
This is aimed towards children and therefore so does the packaging and the use of animals on the appropriate packaging. The use of the see through hole at the top is so the children can see what they are eating as that is very important when children try something new. The tall pops are very easily to handle and easy peel.
Sector
The sector of this branding is food & eating out. This is very well displayed for the restaurant with the big glass window you can see the chefs cooking therefore need to know what type of food it is as thats the most important factor. The use of the chinese type font and also the chinese symbols help people to take that into consideration and therefore quick and instantly see this.
This a website for a centre which helps with lifestyles. The use of bright colours and clear blocking for chapters make the wayfinding around the website very easy.
Branding Self
This is a business card for self branding. This is a a double sided business card which is very different only due to the fact of the portrait layout. The use of the name to show the front and the name backwards to show the back is very clever idea. The use of putting chinese lettering on layout shows his ethinicity which therefore lets you know that he specialises also in chinese language.
Publishing & Editorial
Publishing: Short bodycopy but significant. Ongoing development of a body if image. Static information, book design. The main point to help you develop language & design is what the book is for & who the audience is. It is very design driven and visual publication is important.
Editorial: Magazine design,
body of written information by reporters brought together with an image
to create a published page. Never just image or type alone, always in a relationship its fast pace therefore same templates used week on week.
General Publications are usually below the line which means business to business therefore mainly are; Annual Reports, Catologues, Brochures & Instructional. Therefore the method of production that are taken into account is the stock, binding & print.
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| http://designspiration.net/image/369965875728/ |
Media
I like how the media of the book is been created from the same genre of the book. The whole illustration on the font has been created through potatoe printing and therefore shows you what you could learn inside the book. I like the use of the colour scheme as its very oldie worldie as this is where this process came from.
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| http://designspiration.net/image/369965875728/
Simplicity
This is in the simplist form from using traditional techniques again. This is a very low budget front cover. The effectiveness is not very effective to the target audience due to children look for bright colours and simple shapes not generally with black outlines.
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| http://designspiration.net/image/369966361877/ |
Budget
This is a very low budget front cover due to the two colour print. The layout is very flowing to the eye and the title stands out very well. I like the use of the layout as it makes you want to open the page as your eyes flow across the page.
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| http://designspiration.net/image/401049776296/ |
Layout
This has a very strict grid layout which is good and structured. The colour scheme is very effective and helps you focus on the most important parts. The audience seems to be more of a educated view and suggests content simular layout to a newspaper which i think is mainly drawn from the title font.
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| http://www.behance.net/gallery/Folio/5222757 |
Editorial
This is a very modern newspaper with the size been smaller and handy to carry around. This is again very structure by using a grid and the use of overlapping which would therefore suggest a take on the modern newspaper.
Post stamps
These stamps have a very fresh and clean look, with a very basic style.The use of no black lines is very nice and the typeface connotes handmade due to no crisp lines and unclean lines followed. Colours are very bright and they work very well in there own concepts.
Function
With this been an annual report, the front cover is very informative about the information inside the report. I like the idea of the main information been seen before opening the front cover. The typefaces are very well places and certain words stand out due to the hierarchy in type and it doesn't seem too much.
Layout
This is a very stricking layout and the use of not much information on the double page spread allows you to take in the aesthetics first before reading. I like the use of different colour pages which makes you read the left hand page first. Although i really like the diagonal pictures in block i am not sure about the position due to that been the only thing positioned on a diagonal and seems rather disjointed.
Content
This is very hard to read and therefore harsh to the eye. The harsh black background shows me a dark story maybe with fear and hidden surprises in it. The broken type with words through it makes it hard and confusing how to read the title.
Content
I like the use of the texture of hair for the background and the typeface on the front. This obviously tells me that there is some connotation to hairy character etc... I like the use of the font as it is a typical fairy tale font, but with the twist of masking a texture into it. The simplistic layout is very clever and fits its purpose.
Retail & Promotion
There is alot of design elements involved in retail and how it appeal to its audience. There has been design in each aspect within a shops branding & identity. The bag that they put it is in to show off that they have bought something from that shop so another person knows that the shop in somewhere in the area. Furthermore, the promotional leaflets or window clings have been design even down to the tag that shows the price also the card to put the receipt in and there is many more...
This is how the shop gets it brand loyalty and also most of there custom comes from other customers carrying there bag and the look of the shop from the window and the sign outside draws the attention of the customer which should attract a certain type of audience and make them want to go in and shop there.
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| http://pinterest.com/pin/152066924889531417/ |
Interative
This is a very interesting promotional item in retail and fits very well with its purpose as its a slush bar. The little balls connote bubbles of the drink and therefore make you receive promotions of the bar and then the best one which makes you want to pick up the ball is the free ipad 2. If you receive promotions then you are more likely to try and also it interactive and thats what people like.
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| http://designspiration.net/image/2452678147906/ |
Window Display
This is a window sticker which grabs peoples attention through the bright colours and the use of bringing the stock they sell onto the window which lets people know what they sell and also with the attribution to the vogue magazine been used on the window with invite vogue readers in.
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| http://designspiration.net/image/2712052692988/ |
Budget
You can tell that this shop is a very expensive shop due to its bags the need in not largely presenting there name and the hard material used so therefore you can reuse again & again. The pattern used is very sophisticated and the colours are very earthly.
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| http://www.behance.net/gallery/The-Story-of-Now/4174985 |
Retail Branding
This is a brand mainly focused on travel i can tell this mainly because of the use of the compass and the collected materials look. This is very directed to an audience that travels around or as a hobby.
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| http://www.behance.net/gallery/Glassons-Flagship-Retail-Store/2310744 |
The audience is very aimed towards women which i believe is a womens fitting room. The large amount of space and seating suggests luxury to me. The function is still very appropriate through as they are still very much changing rooms and lots to choose from.
This is very clean and fresh look which is very appropriate for the products that sanctuary sell. The creams and lotions are displayed to there full potentials and the effectiveness is very apparent that it would grab peoples attention who are looking for that product as they are very well laid out.
Budget
The use of roses show a high budget and also could connote similarity of fragrance. The display is mainly for the cream of flowerbomb the perfume. The block is personally for the the flowerbomb and therefore make its more luxury.
Audience
This is the Thorntons shop which sells only chocolate and therefore mainly is bought for presents. This therefore can bring fortune through wrapping as well. The packages look very luxury and pretty parcels that you would be proud to give to someone. The pretty pink, chocolate & gold colours connote the girly, luxury of the packages.
Branding
These are labels for the shop Dorothy Perkins these are used to hold the price & barcode on the item of clothing. The function is only for them functions only, and therefor this is simple and gets to the point easily. This is a low budget tag due to the 3 colour prints.
Audience
This is very appropriate to its target audience as its very cool & edgy which is going to be the target audience which they are targeting. The packaging of each shirt in a clear packaging which makes it clean and crisp therefore the green label hanging out could possibly be the label with the price on as the shirt is inside so wouldn't be able to get to the price. Although i think this design could be at the low end of the scale of budget due to the one colour print and the sleeves would be cheap.
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